Section 8: Advertising
Privileges of Centered Riding® Instructors
Advertising privileges vary depending upon the Instructor level. No Instructor may claim to be “certified”
by Centered Riding, Inc. You may use Sally Swift’s name to denote or define Centered Riding, e.g.,
Centered Riding Clinic founded by Sally Swift; however, you may not imply that a clinic or instruction is
given or endorsed by Sally Swift, e.g., “Sally Swift Clinics” and you may not imply any personal
endorsement of yourself by Sally Swift without express written permission from Sally Swift. All current
Instructors may use the Centered Riding Logo. Advertising privileges are as follows:
Section 8.1 Active Level I Instructors
- May advertise that you teach Centered Riding or “Centered Riding Techniques” in your discipline
- May advertise yourself as a Centered Riding Instructor Level I
- May not teach or advertise that you teach any type of Standard (Open, Update, and Instructors Clinics) Centered Riding Clinics. You may teach clinics under your own name, but you may not call them Centered Riding Clinics
Section 8.2 Active Level II Instructors
- May advertise that you teach Centered Riding and/or Centered Riding Techniques in your discipline
- May advertise yourself as a Level II Centered Riding Instructor
- May advertise that you are available for lectures and demonstrations in Centered Riding Techniques
- May not teach or advertise that you teach Standard Centered Riding Clinics (you may teach clinics under your own name, but you may not call them Centered Riding Clinics)
- May not take Apprentices in Centered Riding
Section 8.3 Active Level III Instructors
- May advertise that you teach Centered Riding and/or Centered Riding Techniques in your discipline
- May teach Open Centered Riding Clinics
- May advertise that you are available for lectures and demonstrations in Centered Riding techniques
- May have your Centered Riding Clinics listed in the Directory Clinic Schedule and on the website Clinic Schedule
- May not teach or advertise that you teach Advanced Centered Riding, Instructors Courses, or Instructor Update Clinics, and may not take Apprentices in Centered Riding
- Section 8.4 Active Level IV Instructors
May advertise that you teach Centered Riding at all Levels, including Instructor Clinics, Instructor Update Clinics, Advanced Centered Riding, and Centered Riding Clinics
- May have your clinic schedule listed in the Centered Riding Directory and on the Centered Riding website
- May take Apprentices in Centered Riding
Section 8.5 Listing of Clinics in Centered Riding Media
Centered Riding Media (newsletter, Directory, and our website) will only list Centered Riding Clinics.
Centered Riding Instructors wishing to include clinics using some other title or specialty must pay an
advertising fee and may be listed under some other heading. [Approved by the Board on 2/5/2003]
Section 8.6 Distribution of the Centered Riding Mailing List [This section was approved by the Board on 5/3/2003] Anyone receiving any Centered Riding Mailing List or Mailing List labels must pay for the cost of preparation. All Centered Riding Instructors in good standing may request and receive mailing labels from the Instructor Directory list. Dues paying “Supporting Members” and “Supporting Business Memberships” may have the Database list provided they sign a contract including the following:
1) Notification of all corrections will be forwarded to the Centered Riding Office.
2) The List will be used only for the promotion of Centered Riding.
3) The List will not be sold.
4) If the individual and/or business have/has a website there will be a reciprocal link to www.centeredriding.org.
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Section
9: General Policies
Section 9.1 Amendments to the Policies and Procedures
Centered Riding Policies and Procedures shall not be changed or expanded without a majority vote of the
Board of Trustees. Amended Policies and Procedures shall supersede all previous versions of these
Policies and Procedures. [Voted in by the Board on 10/30/03]
Section 9.2 Professionalism
Failure to uphold the ideals of Centered Riding, Inc., and/or to conduct oneself in a professional manner in Centered Riding affairs could result in censure, suspension or loss of privileges as a Centered Riding Instructor.
Section 9.3 Grievances
Grievances or complaints should be addressed to the Centered Riding Grievance Resolution Committee in writing. In the event of a grievance brought against a member of the Grievance committee, the President shall appoint a substitute. The duty of the Committee shall be to take complaints under advisement and investigate the complaints, and then make a recommendation to the Board. The action cannot be taken by the Committee but only by the Board. The complaint shall be acknowledged by mail. Having lodged a grievance shall not prejudice any Instructor's Application for Upgrading. The proceedings of the Grievance Committee are confidential.
Section 9.4 Certification
Centered Riding, Inc., is NOT a certifying organization. No instructor may claim that he/she is a “Certified” Centered Riding Instructor. Documents recognizing fulfillment of requirements are issued toInstructors who successfully complete the Centered Riding Instructors Course and to Instructors who have upgraded their Instructors standings.
Section 9.5 Use of the Centered Riding, Inc., Logo
The name Centered Riding and the Centered Riding Logo are registered trademarks owned by Centered Riding, Inc., which reserves the right to control the use of the name of Centered Riding and/or the Centered Riding Logo on all advertising and products. Unauthorized use of the Centered Riding Name and Logo is prohibited. The misuse of the name and Logo or misleading advertising in connection with Centered Riding may result in denial of Centered Riding Instructor privileges. Centered Riding, Inc., does not (voted in by the Board on 10/30/2003) permit Centered Riding Instructors to use the name of Centered Riding and/or the Centered Riding Logo in domain names, websites, and electronic media.
9.5a Only Centered Riding, Inc., may register domain names using Centered Riding (including all possible spellings) as the title. No individual (including but not limited to a Centered Riding Instructor, family member, or associate), corporation, or business entity may register domain names that imply endorsement by Centered Riding, Inc., or Sally Swift, such as “www.centeredriding.net”, “www.centeredriding.tv”, or other suffixes as they become available. (voted in by the Board on 10/30/2003) The fact that Centered Riding, Inc., may not yet have registered a particular domain name does not mean that it is available for anyone else to use.
9.5b Business and commercial sites may not use the words Centered Riding in a domain name or website address without written permission from Centered Riding, Inc. Business or commercial sites shall not state or imply that Centered Riding or Sally Swift endorses their product without a written statement to this effect from Centered Riding, Inc., or Sally Swift.
9.5c Centered Riding Instructors outside the USA are required to follow all Centered Riding guidelines.
9.5d Instructors with a website linked to the Centered Riding website must have a prominent reciprocal link back to www.centeredriding.org or their website will not be listed on the Centered Riding site.
Section 9.6 Trademark
Since the name Centered Riding is a registered trademark, an “ ® " must appear (as in “Centered Riding ® ”) whenever the Name is used in order legally to maintain the trademark. This means that the first time the term “Centered Riding” appears in a document, flyer, business card, brochure, etc., it must be followed by the registration mark. It is important that everyone follow this procedure in order to safeguard our trademark rights.
Section 9.7 Misrepresentation
If you believe that someone is misrepresenting him/herself in regard to teaching Centered Riding or Centered Riding Clinics, or is misusing the Centered Riding logo, please contact Centered Riding, Inc. We try to protect the interests of authorized Centered Riding Instructors by preventing any unauthorized use of our Name and Logo.
9.8 Standards for Centered Riding Instructors outside of the United States
The Policies and Procedures of Centered Riding, Inc. are standard for all Centered Riding Instructors worldwide. Various nations have their own equestrian organizations or federations with differing ways of recognizing, training, testing, and/or licensing riding instructors. In some cases Centered Riding's standards may be stricter than the norm. In other cases Centered Riding's standards may not seem as demanding as the norm. Regardless of individual national association's criteria for riding instructors, Centered Riding's Policies and Procedures are the definitive standard for determining a Centered Riding Instructor's status within the Centered Riding Organization. National organizations may recommend ways for Centered Riding Instructors to be in alignment with their national standards, but they may not stipulate additional compliance with these outside organizations to determine a Centered Riding Instructor's status or readiness for a particular Centered Riding Instructor Level. (Approved by the Board on 2/05/2002 )
Policies and Procedures last review date - September 17, 2008
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